Pepsi exhibit celebrates vintage signs and diverse ads
A new Pepsi-Cola exhibit is now open at the North Carolina History Center in New Bern. Called Always Hits a Spot, it highlights the brand’s vintage signs and its early efforts to reflect a multicultural society.
From neon clocks to classic calendars, the display takes visitors through decades of Pepsi design. It also shares lesser-known stories behind the signs, including the company’s push for racial inclusion during the 1940s and 1950s.
Levonia Frazier’s legacy shines in New Bern
At the center of this exhibit is New Bern native Levonia Frazier. She made history as Pepsi-Cola’s first Black model, appearing in national ads at a time when few companies featured African Americans.
Her image helped shape a new vision of Black beauty and professionalism in mainstream media. The exhibit honors her legacy as part of Pepsi’s bold move to promote racial diversity in its campaigns.
Pepsi’s early stand for diversity in marketing
Between 1948 and 1951, Pepsi began showing Black Americans in their advertising—well before it was common in corporate media. Ads from this period featured middle-class Black families enjoying Pepsi-Cola, challenging stereotypes of the time.
Visitors can see these groundbreaking ads, including the one featuring Frazier, displayed alongside marketing materials aimed at a broader American audience. It reflects Pepsi’s choice to present a more inclusive view of American life.
Free exhibit welcomes all at Tryon Palace site
The exhibit is held at the Duffy Exhibition Gallery at the North Carolina History Center, located at 529 S. Front Street in New Bern. Entry is free for all visitors.
Doors are open from 10 a.m. to 5 p.m. Monday through Saturday, and noon to 5 p.m. on Sundays. Guests can explore vintage signs, learn about Pepsi’s early mascots Pepsi and Pete, and reflect on the company’s impact on pop culture and inclusion.
