Greenville, South Carolina sees the birth of a groundbreaking spirits brand this weekend. Babette Jones, founder and CEO of 619 Spirits, is set to launch the first Black woman-owned ready-to-drink spirits brand in South Carolina. This milestone event marks a significant step towards diversity in the state’s spirits industry.
South Carolina’s Spirits Scene Welcomes Diversity
Jones’ journey began with an eight-week research boot camp. “I wanted to see how many minority liquor owners there were,” she explains. “It’s a very overpopulated space, but very underrepresented.”
The launch of 619 Spirits aims to change this landscape. Jones sees her brand as more than just a business venture. “It’s about me helping other entrepreneurs help bring their dreams to reality,” she states.
Greenville Starts Grant Fuels 619 Spirits’ Launch
Jones’ dream got a boost from a local business grant. She competed against 27 other entrepreneurs in the Greenville Starts program. The Hill Institute of Innovators and Entrepreneurs awarded her $5,000 for her business startup.
This grant played a crucial role in bringing 619 Spirits from concept to reality. It underscores the importance of support for minority-owned businesses in fostering innovation and diversity.
Exciting Flavors: From Coconut Rum to Nonalcoholic Options
The launch party for 619 Spirits will showcase an array of exciting flavors. Attendees can look forward to sampling the brand’s coconut rum and grapefruit agave cocktail.
In a nod to inclusivity, 619 Spirits will also introduce its first mocktail. This nonalcoholic passionfruit flavor ensures that everyone can enjoy the 619 Spirits experience, regardless of their drinking preferences.
Statewide Distribution Plans for 619 Spirits
While the launch takes place in Greenville, Jones has big plans for 619 Spirits. The brand will be distributed throughout South Carolina first, making it accessible to spirits enthusiasts across the state.
This statewide distribution plan reflects Jones’ ambition and confidence in her product. It also presents an opportunity for South Carolinians to support a homegrown, minority-owned business.
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