The Story Of Tomiko Fraser Hines

The Story Of Tomiko Fraser Hines Becoming The First Black Woman Signed To An Exclusive, Multi-Year Contract With Maybelline

Breaking Barriers in Beauty

In the late 1990s, Tomiko Fraser Hines achieved a remarkable milestone, becoming the first African-American woman to land an exclusive, multi-year contract with the iconic cosmetics brand Maybelline.

This groundbreaking accomplishment shattered glass ceilings and paved the way for greater diversity and representation in the beauty industry.

A Trailblazer’s Journey

Hailing from the Bronx, New York, Tomiko Fraser Hines had been modeling for nearly three decades when she secured the coveted Maybelline contract.

Her unwavering determination and talent had taken her around the world, but this achievement solidified her place in history as a true pioneer.

“I am thrilled to still receive messages from Black women who attribute seeing me in those ads for giving them the confidence that they were beautiful too,” Hines shared, reflecting on the impact of her Maybelline campaign.

Inspiring Confidence and Self-Love

Tomiko’s presence as the face of Maybelline was a powerful representation of beauty that transcended traditional norms. Her radiant smile and captivating presence on billboards and in magazines resonated deeply with countless Black women, instilling a sense of confidence and self-love.

Beyond her groundbreaking modeling career, Tomiko Fraser Hines has dedicated herself to uplifting and empowering women through her brand, “The Goddess Life With Tomiko” (TGL). What began as a monthly gathering among friends has blossomed into a full-fledged movement, impacting thousands of women around the world.

“These women are my Goddess Sisters, and our bond is strong and long-lasting,” Hines says, reflecting on the profound impact of her work.

Embracing Authenticity and Resilience

Now in her 50s, Tomiko continues to inspire and challenge societal norms, embracing her age and wisdom with unapologetic authenticity. Her resilience in overcoming life’s challenges serves as a beacon of hope, reminding women of all ages and backgrounds that they are unstoppable.

“I don’t deny that I’m 55, but I’m not beholden to society’s definition of what that means for me or what I’m capable of,” Hines declares, embodying the essence of self-acceptance and empowerment.

As a trailblazer, role model, and advocate for women’s empowerment, Tomiko Fraser Hines’ legacy extends far beyond her groundbreaking Maybelline contract.