A Historic Campaign With a Clear Vision
Jonathan Barfield Jr. is stepping into Wilmington’s mayoral race with determination and a legacy of service. After 16 years as a New Hanover County commissioner, the Navy veteran and real estate broker is setting his sights on becoming the city’s first Black mayor.
“This campaign isn’t just about making history,” Barfield said. “It’s about building a future where everyone in Wilmington feels seen, heard, and supported.”
The 2025 election marks Barfield’s first run for mayor. Election Day is scheduled for November 4, with early voting beginning October 16.
A Veteran Leader With Deep Local Ties
Barfield’s long public service record sets him apart from other candidates. He has served as both chair and vice chair of the New Hanover County Board of Commissioners. He also worked with Governor Stein’s transition team and held seats on key boards, including the Wilmington Metropolitan Planning Organization and Cape Fear Community College Board of Trustees.
His relationships at the state and regional level, he said, give him the ability to connect Wilmington with resources to address complex issues like housing, infrastructure, and public safety. “Those partnerships matter,” he added. “They help us get real results for this city.”
A Bold Plan to Tackle Homelessness
Barfield has made homelessness a priority. As a county commissioner, he backed deploying social workers to help unhoused residents connect with wraparound services. He also supported creating secure storage spaces for personal belongings, making it easier for people to find work and housing.
Now, he wants to bring similar strategies to the city level, working closely with local shelters and nonprofit organizations. “We need to invest more in the people already doing this work,” he said. He also supports partnering with the New Hanover County Community Endowment to strengthen funding for housing solutions.
A Practical Approach to Housing and Growth
Housing is one of the city’s most pressing issues. Barfield plans to work with neighboring counties to ease development pressure on Wilmington’s limited land. He believes strategic regional planning can support growth without overwhelming infrastructure.
Wilmington’s rapid expansion demands smarter land use. Barfield advocates for development that balances housing supply with green spaces. “We can grow without losing the heart of our community,” he explained.
Transportation, Infrastructure, and Equity
Traffic and infrastructure remain top voter concerns. Barfield spent 13 years on the Cape Fear Public Transportation Board, where he supported expanding bus services and creating more bike-friendly routes.
He opposes tolling the Cape Fear Memorial Bridge, arguing it would burden working families. Instead, he believes the state should cover the cost of replacement. “This is a state facility,” he emphasized. “Our residents have already paid their share.”
A Commitment to Public Safety and Community
Barfield believes effective policing begins with trust. He supports a strong community policing model and ensuring officers have the resources they need. “Every neighborhood deserves equal attention and protection,” he said.
Increasing pay for first responders is also part of his plan. He wants to build a police force that reflects and understands the community it serves.
Economic Growth That Includes Everyone
Economic opportunity is central to Barfield’s vision. Over the years, he has helped bring major employers to the region through partnerships with Wilmington Business Development and state agencies.
His goal is to ensure that as the city grows, so do opportunities for all. “A strong economy means good jobs for every resident,” he said. “We can’t afford to leave anyone behind.”
A Campaign Rooted in Equity and Action
Barfield has long spoken about the importance of representing every resident—regardless of race, zip code, or political party. If elected, he plans to continue leading with that same commitment.
“I’ve always believed in serving the whole community,” he said. “Wilmington’s future must work for everyone.”
