Crowley Announces Campaign for Wisconsin Governor
David Crowley, the top official in Milwaukee County, has officially entered the 2026 race for Wisconsin governor. He launched his campaign on September 9, highlighting his personal journey and public service record.
At 39, Crowley is aiming to serve as Wisconsin’s first Black governor. He joins Lt. Governor Sara Rodriguez as one of the most prominent Democratic candidates. Governor Tony Evers is stepping down after two terms, leaving the seat open for the first time since 2010.
The Democratic primary is set for August 2026. With no incumbent running, the race is already drawing national attention.
A Message of Leadership for All Wisconsinites
Crowley said his goal is to be “a governor for all of us.” His campaign focuses on affordable housing, health care, and fully funding schools. He also wants to lower costs for working families, stressing his personal connection to the struggles many residents face.
“I understand the experiences of what many families are going through,” Crowley said. “It’s really about showing up for people and that’s what people want.”
This focus on inclusivity and shared struggle has become the heart of his campaign.
From Poverty to Public Service
Crowley grew up in Milwaukee’s 53206 ZIP code, known for high incarceration and poverty rates. His family once faced homelessness, but he turned those struggles into motivation to serve his community.
He became a community organizer, then won a seat in the Wisconsin State Assembly at age 30. In 2020, he was elected Milwaukee County Executive, the first Black leader and the youngest ever to hold the position.
While leading the county, Crowley also pursued his education. He graduated from the University of Wisconsin-Milwaukee in December 2022 while balancing public service responsibilities.
Competing Voices in the Democratic Primary
Crowley’s main Democratic rival is Lt. Governor Sara Rodriguez, who would be the first woman to hold the office. Other possible Democratic candidates include former Lt. Governor Mandela Barnes, state Senator Kelda Roys, and Attorney General Josh Kaul.
On the Republican side, Washington County Executive Josh Schoemann and businessman Bill Berrien have already entered the race. U.S. Representative Tom Tiffany and State Senate President Mary Felzkowski are also considering bids.
The wide field reflects the importance of this race in a critical swing state.
Confronting National Politics
Crowley has not shied away from national issues. In his campaign video, he criticized former President Donald Trump, warning that his “chaos and cruelty” could damage Wisconsin’s future.
Rodriguez, too, targeted Trump in her own campaign launch, calling him a “maniac.” Both candidates are framing themselves as defenders of Wisconsin values in the face of national division.
Crowley’s Guiding Principles
Crowley points to his upbringing as the foundation of his leadership style. His personal hardships shaped his belief in equity, fairness, and resilience.
“My upbringing has really given me the guiding principles of how I govern,” Crowley said. “That’s why I stress being the governor for all of us. I know what it’s like to struggle. I know what it’s like to be poor.”
As the campaign unfolds, Crowley’s story of resilience and determination will likely remain central to his message.
