A Milestone for Inclusive Entrepreneurship
Daintry McFadden has become the first female franchisee to participate in Wetzel’s Pretzels’ “Access to Equity” program, a pioneering initiative aimed at improving entrepreneurial inclusivity for women and minorities.
As the result of this trailblazing partnership, McFadden has realized her longtime dream of opening a restaurant by becoming the first Black-owned franchise owner inside the Macy’s store at Oakbrook Center.
“I’m so thankful to the Wetzel’s team for their incredible support in making this longtime dream of restaurant ownership a reality. And, opening at Macy’s Oakbrook is the cherry on top,” said McFadden. “Trips to the mall are often synonymous with soft pretzels and delivering them directly to shoppers in Macy’s Oakbrook brings the snacking game to an all-new level.”
Daintry McFadden’s Path to Entrepreneurship
With decades of experience in small business management, 3 years working for Popeye’s, and an educational background in finance, McFadden’s goal has always been entrepreneurship.
Wetzel’s recognized her talents and knew she would be an excellent fit for their diversity and inclusion program, which provides educational and mentorship opportunities, as well as financial discounts to qualified individuals who are part of underrepresented communities.
“Bringing two brands together who are each beloved in their own right is incredibly special, and it’s equally as special welcoming Daintry to the Wetzel’s family,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “It is an honor to support the goals of hardworking, talented entrepreneurs in collaboration with Macy’s Oakbrook Center.”
Delivering Pretzels and Opportunity at Oakbrook Center
The launch of Wetzel’s innovative bakery kiosk at Macy’s Oakbrook Center is a nod to the strong relationship between these two powerful brands.
This new location offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional mall locations, while also highlighting the flexibility of the Wetzel’s concept.
“Trips to the mall are often synonymous with soft pretzels and delivering them directly to shoppers in Macy’s Oakbrook brings the snacking game to an all-new level,” McFadden added.
“With Wetzel’s feasible franchise model and strategic brand values, I knew I needed to take advantage of this opportunity.”
Celebrating Black Entrepreneurship and Community
The opening of Daintry McFadden’s Wetzel’s Pretzels franchise inside Macy’s Oakbrook Center is a momentous occasion, not only for the brand but for the entire community.
“This is sure to produce endless smiles as shoppers make it into Macy’s!” McFadden exclaimed.
