Trailblazing in the Green Energy Industry
Kristal Hansley, a visionary entrepreneur, has achieved a groundbreaking feat in the renewable energy sector. She has become the first Black woman to launch a community solar company, WeSolar, dedicated to providing affordable and accessible solar power to underserved communities.
Hansley’s journey into the world of solar energy was inspired by her upbringing in Bushwick, New York. Growing up, she accompanied her grandmother, a local icon, to neighborhood meetings and community events, instilling in her a deep appreciation for the power of community.
This formative experience laid the foundation for Hansley’s future endeavors, as she recognized the transformative potential of clean energy to empower marginalized communities.
Disrupting the Green Energy Landscape
Hansley’s decision to launch WeSolar on Juneteenth, a holiday commemorating the end of slavery in the United States, was a deliberate statement. She wanted to send a clear message about the importance of equity and inclusion in the green energy industry, which has traditionally been dominated by white individuals and entities.
In Maryland, where WeSolar is headquartered, customers owe approximately $300 million in unpaid gas and electric bills.
Hansley’s mission is to address this pressing issue by providing affordable solar energy to low- and moderate-income families, regardless of their economic status or race. WeSolar’s customers can expect to save at least 25% on their electricity bills, with some saving as much as $300 annually.
Breaking Down Barriers to Solar Access
Community solar is a innovative model that Hansley is leveraging to make renewable energy more accessible. Rather than requiring customers to install solar panels on their own roofs, WeSolar allows them to subscribe to or purchase a portion of a nearby solar farm.
This approach overcomes common barriers, such as roof suitability or homeownership, that have historically limited access to solar power for many individuals.
Building Trust and Fostering Relationships
Hansley understands the importance of trust and community engagement in driving solar adoption, particularly in underserved areas.
As a Black woman from the neighborhood, she has been able to establish strong relationships and earn the trust of her customers, differentiating WeSolar from other solar companies that have previously exploited vulnerable communities.
WeSolar’s success in Maryland has positioned Hansley for ambitious expansion plans. The company aims to replicate its model in cities across the country, empowering more Black and low-income communities to access the benefits of renewable energy and contribute to the fight against climate change.
