Beyoncé Becomes First Person to Attain $60M Revenue Record at London’s Tottenham Stadium with Cowboy Carter Concert Run

Beyoncé Shatters Records with $60M London Stadium Run

Beyoncé has made history yet again. Her six-night Cowboy Carter Tour stop at London’s Tottenham Hotspur Stadium raked in over $60 million. This marks the highest-grossing concert series in the venue’s history.

More than 275,000 fans attended the shows from June 5 to June 16. The stadium’s operator confirmed the record-breaking numbers. With a capacity of 62,850, Tottenham Hotspur Stadium is London’s largest club ground.

Cowboy Carter Tour Outperforms Beyoncé’s Previous Records

The Cowboy Carter Tour has now surpassed Beyoncé’s own Renaissance World Tour records. In 2023, she sold out five nights at the same stadium. This time, she extended it to six shows, breaking ticket sales and revenue records.

Her latest tour features hits from her Grammy-winning Cowboy Carter album. Each concert runs nearly three hours, blending country influences with her signature powerhouse performances. The tour also includes stops in Los Angeles, Chicago, and New York.

Beyoncé Thanks Paul McCartney After London Shows

Following her final London performance, Beyoncé gave a special shoutout to Sir Paul McCartney. She covered The Beatles’ Blackbird on her Cowboy Carter album. On Instagram, she expressed gratitude for his support.

McCartney had previously praised her version in 2024. He called it “magnificent” and said it reinforced the song’s civil rights message. The tribute added emotional depth to her already electrifying shows.

Tottenham Hotspur Stadium’s Rise as a Major Concert Venue

Since opening in 2019, the stadium has hosted top musical acts. Beyoncé’s latest run proves its dominance in live entertainment. The $60 million revenue milestone sets a new benchmark for future performers.

Her Renaissance Tour also spawned a hit documentary. The film earned $21 million in its U.S. opening weekend. Globally, it made $44 million, further cementing her box office appeal.

Corporate Sponsors Boost Cowboy Carter Tour’s Success

Live Nation and Parkwood Entertainment are promoting the tour. Big-name sponsors like Marriott International and SirDavis have joined as partners. Beyoncé’s haircare brand, Cécred, also plays a promotional role.

Beauty retailer Ulta Beauty has set up activations at tour stops. The collaborations enhance fan experiences while boosting brand visibility.

London Shows Featured British Fashion Icons

Beyoncé’s London performances included custom designs by Stella McCartney, Burberry, and Vivienne Westwood. These collaborations highlighted her connection to British fashion.

The tour now heads to Paris for three nights at Stade de France. After that, it returns to North America with stops in Houston, Washington D.C., Atlanta, and Las Vegas.

Beyoncé has now grossed over $100 MILLION at three different stadiums this decade:

• Tottenham Hotspur Stadium – $100.4M (515K tickets sold)
• SoFi Stadium – $101M (373K tickets sold)
• MetLife Stadium – $102M (306K tickets sold) pic.twitter.com/kqZu4W1R5J

— Beyoncé Global (@BeyyGlobal) June 17, 2025