Pioneering Black businessman George E. Johnson announces his upcoming memoir “Afro Sheen,” set for release on February 4th by Little, Brown and Company.
The 97-year-old entrepreneur’s book chronicles his groundbreaking journey from business innovator to cultural icon.
Furthermore, this remarkable autobiography details the story behind Johnson Products Company, which made history as the first Black-owned business listed on the American Stock Exchange.
Early Entrepreneurship and Historic Business Breakthrough
Johnson founded Johnson Products Company in 1954, marking the beginning of a revolutionary business venture. Through dedication and innovation, he transformed a small startup into a powerhouse in the Black hair care industry. Subsequently, his company’s listing on the American Stock Exchange broke barriers for future Black entrepreneurs.
The company’s signature product, Afro Sheen, became a household name in African American communities. This success story demonstrated the potential for Black-owned businesses to compete in mainstream markets. Moreover, Johnson’s business acumen proved that ethical business practices could coexist with profitable growth.
Soul Train Partnership and Cultural Impact
Johnson Products Company’s sponsorship of “Soul Train” in the 1970s revolutionized Black representation in media. Their partnership helped establish one of television’s most influential music and dance programs.
This strategic alliance amplified both the company’s visibility and its cultural significance.
Divine Inspiration Leads to Literary Legacy
An unexpected spiritual experience prompted Johnson to share his story with future generations. “I had an epiphany on Sunday morning, November 21, 2021,” Johnson revealed in a recent statement. “I clearly heard five words: ‘You must tell your story.’”
The memoir, co-written with author-editor Hilary Beard, promises to inspire entrepreneurs of all backgrounds. Johnson’s collaboration with Beard ensures his remarkable journey resonates with contemporary readers.
Additionally, the book offers insights into applying the Golden Rule in business practices.
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