Black Bear Diner, the bear-themed restaurant chain, has grown from a single location to 160 stores across 13 states. This expansion now includes the chain’s first Black franchisee, marking a significant milestone in the company’s history.
From Small Town Roots to Nationwide Expansion
Black Bear Diner’s journey began in 1995 in Mount Shasta, California. Co-founders Bob Manley and Bruce Dean started with just $40,000 and a dream. Their first year was tough. “We worked from opening to closing 16 hours a day, and we both lost 40 pounds during that time,” Dean recalled.
The founders’ only wages came from jukebox quarters. However, their hard work paid off. The diner’s unique bear theme and hearty portions quickly attracted customers. Soon, people were driving from nearby towns just to eat there.
Bear-Sized Growth and Franchise Success
Black Bear Diner’s expansion was gradual but steady. After opening a second location in Redding in 1997, the company faced some early setbacks. Two restaurants in Chico and Red Bluff failed, teaching the founders valuable lessons about creating the right atmosphere and culture.
A turning point came when Jerry’s, a failing restaurant chain, offered Dean and Manley the chance to take over 20 of its locations. This opportunity kickstarted Black Bear Diner’s growth. In 2002, the company launched its franchise model. Today, over half of Black Bear Diner’s 160 locations are franchised.
The chain’s success stands out in an industry where many competitors are struggling. While some restaurant chains are closing stores, Black Bear Diner continues to expand. They’ve announced plans to open 14 new restaurants in 2024, including five in Texas.
Pioneering Diversity in Franchising
The introduction of Black Bear Diner’s first Black franchisee marks a significant step towards diversity in the company. This achievement reflects the chain’s commitment to inclusivity and growth. It also opens doors for more diverse franchise owners in the future.
While details about the specific franchisee are limited, their success story is likely to inspire other aspiring entrepreneurs from underrepresented groups. Black Bear Diner’s support for diverse ownership could set a positive example for the restaurant industry.
Maintaining Tradition While Embracing Change
Despite its growth, Black Bear Diner stays true to its roots. About 80% of the menu remains the same as it was in 1995. The chain still sources its bear-themed art from the same gallery in Mount Shasta. Even the wooden bear carvings come from the same artist they’ve used for 25 years.
However, the company isn’t afraid of some modernization. Recent menu additions include items like avocado toast and cold brew coffee. Yet, most customers still prefer classic dishes like eggs, sausage, and biscuits.
Future Plans and Legacy
Looking ahead, Black Bear Diner aims to become a nationwide brand. The company’s leadership has changed, with Anita Adams taking over as CEO in 2020. However, the founders remain involved in the business.
Dean, now executive chairman, emphasizes the importance of staying true to their values. “The minute you stop doing the things that made you what you are, you’re kind of going out the door,” he said. This philosophy will likely guide the company’s future growth and franchising efforts.
