Redefining the Narrative: From Incarceration to Entrepreneurship
Three formerly incarcerated men, Dave Lewis, Jarrette Atkins, and Fritz Georges, have made history by launching MacroBites, the first national Black-owned ready-to-eat meal service company.
Based in Asbury Park, New Jersey, the trio’s remarkable journey from imprisonment to successful entrepreneurship is a testament to the power of resilience and redemption.
“We fell into the wrong circles and behaviors early on in life. And we were able to come together and grow and build this beautiful company that we have that helps to restore the community and act as representation for the youth so they don’t fall into the same traps that we did,” Atkins said.
Nutritious Cuisine with a Mission
MacroBites was born out of Lewis, Atkins, and Georges’ shared passion for food and health, nurtured even during their time behind bars, where they took culinary classes that sparked their interest in nutritious cooking.
Today, their company serves hundreds of customers daily with affordable and healthy options, including $11 burgers, $10 shrimp platters, and $13 vegan tacos.
“Trying and failing a few times when I was younger left me in a dark place,” said Lewis during an interview with ABC 7. “But finally understanding there was another way to succeed really pushed me forward.”
Giving Back to the Community
Beyond their culinary offerings, MacroBites is dedicated to giving back to the community. Through partnerships with local organizations, the company provides free meals to the homeless, addressing food insecurity and promoting access to nutritious options.
Yvonne Clayton, a councilwoman in Asbury Park, praised the founders for bringing health to a community that struggles with health problems like high blood pressure and diabetes.
Inspiring Youth and Rewriting the Narrative
MacroBites’ success story serves as a powerful inspiration for youth, particularly those in underserved communities, to break free from negative cycles and pursue their dreams. The founders aim to rewrite the narrative surrounding incarceration and reintegration, demonstrating that with determination and perseverance, second chances can lead to remarkable achievements.
“Don’t be afraid or discouraged because you might not have it all figured out yet,” Georges added. “Sometimes that can take a lifetime. The trick is to never give up on your goals and dreams.”
With their trailblazing venture, Lewis, Atkins, and Georges have not only created a successful business but also a platform to promote health, community empowerment, and the belief that redemption is always within reach.
