Detroit’s First Black-Owned Brewery, Founded by Air Force Veteran Evan Fay, Brings Bold Flavors and Community Spirit to Midtown

A New Chapter for Detroit’s Beer Scene

Roar Brewing Co. has officially opened as Detroit’s first Black-owned brewery. Founded by U.S. Air Force veteran Evan Fay, the brewery aims to be a vibrant community hub where people gather, celebrate, and enjoy craft beer in a welcoming space.

Located at 666 Selden Street in Midtown, Roar Brewing Co. opened its doors on March 23, coinciding with Detroit’s Marche du Nain Rouge parade. The brewery replaces the former Nain Rouge Brewery, symbolizing a shift from the city’s legendary misfortune to a message of power and unity. A full grand opening is expected later this summer.

A Vision Inspired by Detroit’s Energy

Fay drew inspiration from the sounds and energy of Detroit.

“We wanted to build a brewery that captures that energy, where people feel at home, where craft beer is fun and approachable, and where the community can come together and celebrate,” Fay said in a statement.

The name “Roar” reflects the passion of Detroit sports fans, the city’s music scene, the power of its muscle cars, and even the supersonic roar of F-22 fighter jets. Fay envisions Roar Brewing as more than just a brewery—it’s a gathering space for sports watch parties, live music, karaoke nights, and other community-driven events.

Craft Beer That’s Simple and Approachable

At its core, Roar Brewing is about making craft beer accessible. Fay’s flagship beer is a Honey Oat Stout, accompanied by a Roar Pilsner, Roar Wheat Beer, and Roar Saison.

“We’re not trying to be everything to everyone, but we want our beer to be easy to enjoy,” Fay said.

Along with great beer, Roar Brewing will offer guided tours showcasing the brewing process and Detroit’s beer history. The space also features an outdoor patio and a three-and-a-half-seasons room, providing a comfortable setting for guests year-round.

Overcoming Barriers in the Brewing Industry

Despite craft beer’s growing popularity, Black-owned breweries remain rare, making up less than 1% of all U.S. breweries. Fay partnered with the National Black Brewers Association and industry veterans to navigate the challenges of launching Roar Brewing Co.

“There’s a great ecosystem in Detroit to support small businesses, but in craft brewing, there aren’t as many direct pathways,” Fay explained. “We had to look outside our immediate circles for guidance.”

He hopes Roar Brewing inspires other Black entrepreneurs to explore opportunities in craft brewing and other luxury industries.

“For a lot of Black entrepreneurs, craft beer hasn’t been a priority because people are focused on essentials first,” Fay said. “But we want to change that by making craft beer a space that is inviting, exciting, and approachable.”

What’s Next for Roar Brewing Co.

With a successful launch, Roar Brewing Co. is set to expand its offerings and cement itself as a key player in Detroit’s craft beer scene. From community events to unique beer flavors, the brewery is ready to bring a fresh, bold presence to Midtown.

More information can be found at roar.beer.