How John Reed Became Killeen’s First Black Radio Broadcaster in 1970 and Helped Shape Central Texas Media

John Reed Breaks Barriers in Killeen Radio

In 1970, John Reed became the first Black radio broadcaster for KLEN-AM in Killeen, Texas. At a time when Black voices were rare in mainstream media, Reed carved out a space for diversity in radio. His story, featured in KCEN’s Black History Month special Roots of Resilience, highlights perseverance and progress in the industry.

Reed recalls how the station primarily played white music, and he worked to introduce R&B, creating a more inclusive sound. “I was the first Black person on the radio in Killeen,” Reed said. “I had to mix in R&B to bring diversity to the programming.”

From Temple to California and Back to Texas

Born and raised in Temple, Texas, Reed graduated from Dunbar High School, a historically Black school in Belton. He later pursued communications studies in California before returning to Texas, where his broadcasting career took off.

His early exposure to media helped him secure a spot at KLEN-AM, a significant step in his career. While working in radio, he witnessed firsthand how representation in media was beginning to shift. Federal regulations at the time required companies to hire more Black professionals, opening doors for Reed and others.

Advancing to Television and Media Production

After his time in Killeen, Reed furthered his education at the University of Houston, specializing in communications. His expertise led him to a role at NBC affiliate KPRC-TV in Houston, where he worked as a news reporter.

Eventually, he transitioned into audio and video production, broadening his impact beyond broadcasting. “That’s how Blacks started getting into television and newscasting,” Reed explained. “It paved the way for people.”

A Family Legacy of Community Impact

Reed’s influence extends beyond media. His father, a church leader, built a Pentecostal church in Temple in 1948, establishing strong ties to the community. Growing up in a household focused on service, Reed carried that spirit into his career and later into real estate.

Over the decades, he has watched Temple and Belton grow, witnessing significant progress in diversity and inclusion. His experiences give him a unique perspective on how Central Texas has changed over the years.

Encouraging the Next Generation

Now retired, Reed remains active in his community as a realtor. He continues to encourage young Black men and women to pursue education and careers in media. “The best way to start is by getting an education,” he advised. “That will pave the way for you.”

Seeing more Black professionals in media today gives him a sense of pride. “Every time I see a Black face on TV doing news or sports, it makes me proud,” Reed said. “They have the opportunity now, and that means everything.”

A Legacy of Perseverance and Progress

Reed’s story is a testament to resilience, breaking through racial barriers to create opportunities for future generations. As Killeen’s first Black radio broadcaster, he helped shape Central Texas media, ensuring that Black voices were heard.

His journey serves as an inspiration for aspiring broadcasters and media professionals, reminding them that change is possible with determination and effort.

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