A Trailblazer in Journalism and Community Advocacy
Rita Carter Perry made history as the first African American woman in Jacksonville, Florida, to found a weekly newspaper. In 1986, she launched The Jacksonville Free Press to address the need for positive stories about African American communities and culture.
Perry’s vision was clear: to create a platform that celebrated Black voices and experiences. “The community wanted more stories that reflected their lives and achievements,” she often said. Today, the newspaper continues to thrive, serving the tri-county area and southeast Georgia under the leadership of her daughter, Sylvia Carter Perry.
From Motown to Jacksonville: A Life of Creativity and Leadership
Before moving to Jacksonville, Perry built a remarkable career in Detroit. She worked as a creative writer and artist manager at Motown, the legendary music label. Her time there shaped her passion for storytelling and community engagement.
After relocating to Jacksonville, Perry became a trailblazer in radio and journalism. She managed local radio stations like WZAZ, WERD, and WPDQ, becoming a familiar voice in the community. Her work in media laid the foundation for her groundbreaking role as a publisher.
A Legacy of Service and Recognition
Perry’s impact extended far beyond journalism. She was deeply involved in social activism, serving on the boards of organizations like the Clara White Mission, the YMCA, and the NAACP. Her dedication to uplifting her community earned her numerous accolades, including the Mayor’s Trailblazer Award and the MLK Foundation Award.
“She lived a life of service, always striving to make a difference,” said a close friend. Perry’s commitment to advocacy and volunteerism inspired countless individuals in Jacksonville and beyond.
The Jacksonville Free Press: A Lasting Impact
The Jacksonville Free Press remains a vital source of news for African American communities. The weekly publication covers local, state, and national stories from a perspective that celebrates Black excellence. Perry’s daughter, Sylvia, continues her mother’s mission, ensuring the paper remains a beacon of positivity and empowerment.
Perry’s legacy lives on through the newspaper and the countless lives she touched. Her work proves the power of media to inspire change and amplify underrepresented voices.
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