Ja’Dayia Kursh has broken barriers, becoming Arkansas’ first Black rodeo queen. Her story is not only inspiring but a testament to resilience and determination. From riding bucking broncs to advocating for diversity in the rodeo arena, Kursh continues to make waves in an industry that has long lacked representation.
Making History as Arkansas’ First Black Rodeo Queen
Ja’Dayia Kursh was crowned Miss Rodeo Coal Hill in 2017 on her 18th birthday. This historic achievement made her Arkansas’ first Black rodeo queen. It was more than a title; it was a bold step into a predominantly white space.
Despite challenges, Kursh embraced her role with grace and determination. She became a model and brand ambassador for top Western and athletic brands like Wrangler and Boot Barn. “Rodeo will never be over for me,” Kursh says, reflecting her enduring passion for the sport.
Early Life: Overcoming Challenges with Grit
Born in Fort Smith, Arkansas, Kursh faced numerous obstacles growing up. Raised by a young single mother while her father was incarcerated, she shouldered responsibilities early in life. “I grew up around everything I knew I didn’t want to be,” she shares.
Her introduction to horses came through therapy after surviving sexual assault as a child. Riding became her escape and a source of healing. With the help of compassionate teachers, Kursh found the strength to channel her struggles into achievements.
From Football to Rodeo: Finding Her Path
Kursh’s journey to the rodeo wasn’t straightforward. She first played football as the only girl on a team of 110 boys. This experience taught her discipline and resilience. She later joined the Dandies, a mounted drill team, despite lacking her own horse.
“I practiced on a borrowed horse, riding wherever I could,” Kursh recalls. This determination led her to excel in a world where she often felt like an outsider, both as a woman and as a Black athlete.
Speaking Up for Diversity in Rodeo
As a trailblazer, Kursh faced racism in the rodeo community. Derogatory comments and exclusion could have discouraged her, but she stood firm. “It built me to be the woman I am today,” she says.
Kursh now uses her platform to push for inclusion in the Western industry. Her boldness has not gone unnoticed, earning her partnerships with major brands and appearances on national shows like The Today Show and The Kelly Clarkson Show.
Inspiring the Next Generation Through Ag For Kids
Kursh founded Ag For Kids, a nonprofit organization aimed at introducing children to agriculture. By bringing farm animals to local parks, she provides educational experiences that inspire youth to consider careers in agriculture.
“Someone handed me the reins to my freedom. If I can do that for someone else, I will,” Kursh says. Her goal is to bring programs like Future Farmers of America (FFA) and 4-H to public schools in Fort Smith to offer students positive outlets and responsibilities.
Looking Ahead: A Continued Legacy of Change
Ja’Dayia Kursh is not slowing down. Her next goal is to compete for Miss Rodeo Arkansas, further cementing her place in rodeo history. “For me, speaking up is something I don’t feel I’m ever going to turn off,” she asserts.
Kursh’s story is a powerful example of how adversity can be transformed into advocacy. Her journey is inspiring young girls everywhere to dream big and break barriers.
