Deseri Kelley has achieved a remarkable milestone by opening the first Black woman-owned designer store at Galleria Dallas. Her store, DESERI, celebrates diversity in the fashion world and redefines luxury to make it more accessible to women everywhere.
Kelley’s achievement is more than just a personal success—it’s a step forward for representation in the fashion industry. “It’s a huge honor and highlights the importance of diversity in the fashion industry,” she shared.
Bringing Luxury and Diversity to Galleria Dallas
The DESERI store, located on level 1 near the North Italia entrance, opened its doors in May. This opening marked a historic moment for Galleria Dallas, making Kelley the first Black woman to own a designer store in its prestigious mall.
Deseri Kelley’s handbags are crafted with the goal of blending luxury with accessibility. Her collections reflect customer feedback, ensuring every design meets the needs and preferences of her audience. From color to shape, each handbag is designed to feel personal.
From a Childhood Dream to Reality
Kelley’s love for handbags began at the age of nine when she received her first designer handbag—a cherished item she still treasures today. This early passion inspired her lifelong dream of creating her own collection of luxury handbags.
While living overseas, Kelley gained hands-on experience in crafting luxury handbags from start to finish. Upon returning home, she decided to bring her vision to life by creating DESERI. “I knew it was time to bring my dreams to life and give all women the opportunity to own a designer handbag,” she explained.
Empowering Women Through Accessible Luxury
One of Kelley’s goals is to make luxury accessible to all women while empowering women of color to follow their dreams. “Being the only Black woman handbag designer with a storefront shows that barriers can be broken,” Kelley said.
Her brand takes inclusivity to the next level by actively involving customers in the design process. Kelley listens to customer feedback about features like length, color, and shape, incorporating these elements into her designs. This approach allows customers to feel like a part of the brand.
Visit DESERI and Explore the Collection
DESERI is more than just a store; it’s a statement about the power of representation and innovation in the fashion industry. Visitors can explore the collection in person at Galleria Dallas or shop online through the DESERI website.
With her innovative designs and dedication to inclusivity, Deseri Kelley is paving the way for future generations of women to dream big and redefine luxury on their own terms.
Leave a Reply