Breaking Barriers: A Beauty Revolution Begins
Alicia Scott just rewrote the beauty industry’s rulebook. Her makeup brand, Range Beauty, made history as the first Black woman-owned beauty company to secure a transformative investment on “Shark Tank.”
Scott’s journey proves that passion, persistence, and purpose can transform a $150 personal investment into a groundbreaking business. Her brand doesn’t just sell makeup—it champions inclusivity for often-overlooked skin tones and skin types.
From Corporate Ladder to Entrepreneurial Leap
Before launching Range Beauty, Scott worked as an account executive. Her entrepreneurial spark ignited when a Target buyer expressed early interest in her products. This validation came just two months after her brand’s August 2018 launch.
A viral social media moment changed everything. An influencer’s post praising Range Beauty’s inclusive shade range triggered a surge of orders. By December 2019, Scott made the bold decision to quit her full-time job and pursue her beauty dream.
Navigating Pandemic Challenges with Resilience
The COVID-19 pandemic became an unexpected turning point. While many businesses struggled, Scott’s brand received 500 orders overnight. She quickly assembled a team and transitioned to third-party logistics by the following year.
Scott recognized the beauty industry’s remarkable resilience. What seemed like a devastating global crisis became an opportunity for growth and innovation.
Shark Tank: A Groundbreaking Moment
In 2021, Scott appeared on “Shark Tank” during the show’s 13th season. Her pitch was compelling. She secured a $150,000 investment from judges Lori Greiner and Emma Grede, exchanging 20% equity in her company.
This moment was more than a financial win. Range Beauty became a trailblazer, representing Black women entrepreneurs on a national platform.
Partnership with a Visionary Investor
Emma Grede’s investment meant more than money to Scott. As a Black woman entrepreneur herself, Grede understands the importance of representation and inclusivity.
Grede, co-founder of Good American and a founding partner of Skims, brought strategic insights. Her commitment to supporting underserved communities aligned perfectly with Range Beauty’s mission.
A Brand Beyond Makeup
Range Beauty isn’t just a cosmetics company. It’s a movement celebrating diversity in beauty. Scott’s brand specifically caters to individuals with acne and eczema-prone skin, filling a significant market gap.
The brand’s philosophy goes beyond product—it’s about creating representation and empowerment through beauty.
