Sam Samuels, West Midlands Fire Service's First Black Female Firefighter

Sam Samuels, West Midlands Fire Service’s First Black Female Firefighter, Retires as an Inspirational Leader and Advocate for Inclusion

Sam Samuels, a trailblazing figure who became West Midlands Fire Service’s first Black female firefighter, concludes her remarkable career after more than three decades of service. Her final duty fittingly involved representing WMFS at the Cenotaph for the Remembrance Sunday Ceremony.

Pioneering Journey in Fire Service Leadership

Starting her journey at just 16 years old, Samuels participated in the junior firefighter programme before becoming a full-time firefighter in 1991. Her dedication and expertise led to her retirement as Operations Group Commander for the Black Country North area.

“For me, this job has provided countless opportunities, and I’ve truly loved every moment,” Samuels reflects. “Working within my own community has been especially meaningful.”

Breaking Barriers and Facing Challenges Head-On

Throughout her career, Samuels encountered numerous obstacles as one of the few female operational staff members. She candidly acknowledges the difficulties she faced as a Black woman in the service.

“There have been many challenges along the way, and at times, I didn’t fully understand why those challenges existed,” Samuels shares. “In hindsight, I can attribute some of them to being a proud Black woman in the service.”

Creating Lasting Impact Through Inclusion Initiatives

Samuels’ commitment to diversity led her to co-found and chair Inspire, a WMFS networking group. This initiative continues to promote crucial conversations about under-represented groups within communities and staff.

Her leadership style focused on creating positive interactions and meaningful connections. “I hope people will remember how I made them feel, how I treated them, and our interactions,” she says. “I truly hope I’ve positively impacted those I’ve worked with.”

Legacy of Leadership and Community Service

As Samuels concludes her service, her impact extends far beyond her role as a firefighter. Her journey from junior firefighter to Operations Group Commander represents a pathway for future generations.

The bittersweet nature of her departure after decades of service underscores the profound impact she has had on the West Midlands Fire Service and its evolution toward greater inclusivity and representation.