Whitney Dawn Breaux, a trailblazer from Baton Rouge, Louisiana, has emerged as a powerful force in global marketing and breast cancer advocacy. Her journey from pageant winner to corporate leader and health advocate showcases an inspiring tale of resilience and determination.
From Miss Teen Louisiana to Global Marketing Leader
In 2004, Breaux made history as the first Black woman crowned Miss Teen Louisiana. This early achievement foreshadowed a career marked by breaking barriers and setting new standards.
Today, Breaux holds a prestigious position at Eli Lilly and Company. As the global marketing leader for their dermatology portfolio, she spearheads the launch of a new biologic treatment across 30 countries. Her rapid rise through eight different roles since joining Lilly in 2011 demonstrates her versatility and leadership skills.
Battling Breast Cancer and Launching Day 18 Campaign
Breaux’s life took an unexpected turn in March 2020 when she was diagnosed with stage 3 invasive ductal carcinoma breast cancer at age 32. She faced this challenge head-on, undergoing extensive treatment including chemotherapy, surgery, and radiation.
During her battle, Breaux identified a critical gap in breast cancer awareness, particularly among young Black and African American women. This realization sparked the creation of her “Day 18” campaign, which encourages monthly self-breast exams on the 18th day, symbolizing the 1-in-8 lifetime risk of breast cancer diagnosis.
Visionary Servant Leadership in Corporate America
Breaux’s professional journey at Eli Lilly showcases her adaptability and innovative approach. Her diverse experiences across sales, IT, marketing, and leadership roles have earned her the moniker “Visionary Servant Leader.”
Known for her ability to solve complex business problems, Breaux’s leadership style focuses on connecting people, building culture, and elevating talent. Her impact extends beyond her current role, influencing various aspects of the company’s operations.
Recognition and Community Involvement
Breaux’s achievements have not gone unnoticed. At just 22, she was named to the Baton Rouge Business Report’s “Forty Under 40” list, recognizing her as a rising business leader. The publication even dubbed her the “poster child” for the millennial generation.
Beyond her corporate success, Breaux now serves on the Woman’s Hospital board of directors. This position allows her to advocate for patients facing similar health challenges, further extending her influence in healthcare and community service.
Balancing Personal Life and Future Aspirations
Despite her busy professional life, Breaux remains deeply connected to her roots. She balances her career with family life, often spending weekends cheering on her 15-year-old son at his baseball and basketball games.
Looking ahead, Breaux is authoring her first book, “Be A Badass and Change the World.” This project encapsulates her philosophy of challenging the status quo and inspiring others to make a difference.
