Trailblazer in the NBA
Cynthia “Cynt” Marshall made history in 2018 when she was appointed as the CEO of the Dallas Mavericks basketball team, becoming the first African American female CEO in NBA history. Her appointment marked a significant milestone in the league’s efforts to promote diversity and inclusion.
Marshall’s hiring came at a pivotal time for the Mavericks organization, which was grappling with allegations of sexual harassment and workplace misconduct. Owner Mark Cuban, recognizing the need for a strong leader to address these issues, turned to Marshall for her expertise in transforming corporate cultures.
“Mark showed genuine sincerity about wanting to have a culture change and wanting to get underneath what had happened to make the place better for people,” Marshall shared.
A Seasoned Executive and Change Agent
Marshall’s extensive experience as a corporate executive and change agent made her an ideal candidate for the role. During her 36-year career at AT&T, she held various leadership positions, including serving as president of AT&T North Carolina and chief diversity officer.
Under her guidance, AT&T implemented strategies that landed the company on Fortune’s 100 Best Places to Work list in 2017, cementing her reputation as a champion of diversity and inclusion.
Overcoming Adversity and Finding Authenticity
Marshall’s journey to the top was not without its challenges. She overcame a difficult childhood marred by domestic violence and poverty, and she navigated the complexities of corporate America as a Black woman. Initially, she conformed to societal expectations, but eventually found the courage to embrace her authenticity.
“I just felt so comfortable being who I am,” Marshall shared, recounting her decision to insist on being called “Cynt” and openly discussing her life experiences.
Building a Diverse and Inclusive Culture
As the Mavericks’ CEO, Marshall has prioritized building a diverse and inclusive organizational culture. She implemented policies to promote gender and racial equality, established employee resource groups, and fostered an environment where every voice matters.
“I wasn’t trying to make history. He was trying to make a difference for his employees,” Marshall said of Cuban’s decision to hire her.
