Maynard Holbrook Jackson Jr. made history in 1973 when he was elected as the first Black mayor of a major Southern city.
Jackson’s victory in Atlanta was a momentous occasion during the civil rights movement and a pivotal moment that reshaped politics in the region.
Morehouse Roots Inspired a Life of Public Service
Jackson felt called to a life of leadership and change from an early age. The Atlanta native attended the esteemed Morehouse College, graduating in 1956 at just 18 years old with a degree in political science. Jackson was a member of the Alpha Phi Alpha fraternity, which helped cultivate his commitment to service.
His college years furthered Jackson’s dedication to uplifting the Black community through politics. The assassination of fellow Morehouse alumnus Dr. Martin Luther King Jr. in 1968 was a major catalyst pushing Jackson to run for Atlanta’s highest office.
Trailblazing Victory in the Mayor’s Race
On November 8, 1973, Maynard Jackson made history by defeating incumbent Sam Massell to become Atlanta’s first African American mayor. His groundbreaking victory came during a tense runoff election, with Jackson winning 60% of the vote.
In taking office, Jackson sparked a political earthquake for Black leadership in the Deep South. His election ushered in a new era of progress, opportunity and Black empowerment for Atlanta. Many credit Jackson’s administration for molding the city into the modern metropolis and “Black mecca” it is today.
Reshaping Atlanta Through Progressive Leadership
As mayor from 1974 to 1982, and again from 1990 to 1994, Jackson championed major initiatives to improve the lives of Atlanta’s citizens. He revitalized impoverished neighborhoods, promoted minority-owned businesses, increased diversity in government, and instituted affirmative action policies.
Jackson’s leadership put Atlanta on the international stage. In 1990, the city was chosen to host the 1996 Summer Olympics during his third term. His oversight of infrastructure and public works projects helped prepare Atlanta for the spotlight.
Enduring Impact on Atlanta and Beyond
Maynard Jackson’s pioneering spirit opened doors for a new generation of African American leaders. He paved the way for future Atlanta mayors like Andrew Young and Keisha Lance Bottoms, as well as U.S. Senator Raphael Warnock.
At Morehouse, Jackson’s commitment to social justice continues inspiring students. Many credit his example for their drive to uplift communities through public service.
Decades after his historic election, Maynard Jackson’s trailblazing story serves as a reminder that leaders can enact positive, transformative change. His vision for a more equitable Atlanta made him a civil rights icon and left a lasting impact on the “Capital of the New South.”
