The Amazing Story Of Sugar Bear

Meet Sugar Bear The First Black Man To Be Featured On The Cover Of A Motorcycle Magazine In 1972

Early Life and Career

Sugar Bear was born in Kansas City, Missouri in 1939. After moving to Los Angeles in 1953, he became a probation officer at a juvenile facility where the youth nicknamed him “Sugar Bear.”

A chance encounter with a woman reading a book while riding a chopper in 1969 sparked Sugar Bear’s interest in motorcycles. He promptly bought a Honda 750 and enlisted chopper builder legend Ben Hardy to mentor him on building his first custom motorcycle.

Opening His Shop and Developing His Style

In 1971, Sugar Bear opened his own motorcycle shop and began creating his signature chopper frames with solid steel front forks, improving rideability. His talents did not initially gain mainstream notice, however – he faced racial prejudice when Street Chopper put him on their cover in 1972, prompting an influx of negative letters.

Regardless, Sugar Bear built his business through quality work and word-of-mouth referrals. It wasn’t until 1996 that he would grace the cover of Easyriders Magazine. Today, he is known for making some of the best riding choppers around.

Legacy and Ongoing Influence

Now in his 80s, Sugar Bear continues custom motorcycle work alongside his son “Little Bear” at his shop. His hand-crafted springer front ends are sought after to this day for their superior function.

Additionally, Sugar Bear speaks at inner-city schools about math and design. His Choppertown Museum project near Sturgis will showcase custom bike history when completed, cementing his legacy.

Despite marginalization, Sugar Bear persevered doing what he loved – building great choppers. His skill and style have rightfully earned recognition as a true pioneer.