Edward T. Welburn Jr.’s fascination with cars began early. By age 8, after seeing the futuristic Cadillac Cyclone concept car, he was set on becoming an auto designer. These childhood aspirations paved the way for a groundbreaking 44-year career at General Motors.
Welburn made history as both the first African American car designer hired by the automotive giant and ultimately, its highest-ranking Black executive before retiring in 2016. His visions and leadership shaped the look and evolution of the GM brand globally.
Launching An Inspiring Career
A Philadelphia native, Welburn wrote to GM as a child asking what preparation was needed to design autos. He then focused his college studies on industrial design and fine arts.
As a student at Howard University, Welburn landed a formative summer internship at GM. Shortly after graduating in 1972, GM brought the young artist on board full-time to translate his creative visions into vehicles.
Blazing Trails In Automotive Design
As one of GM’s few Black designers, Welburn initially worked on standout Buick and Oldsmobile models. Over his career, he contributed designs to over 500 vehicles across brands and genres.
Rising through the ranks, Welburn eventually oversaw a network of 10 design studios spanning seven countries. He guided strategy for concept cars, production vehicles, graphics and more. By leading GM’s global design division, he shaped the look and direction of the company’s next generation.
Enduring Innovator And Mentor
Under Welburn’s design leadership, GM navigated major challenges but also produced some if its most eye-catching vehicles. He influenced iconic makes like the Corvette and advanced work on presidential state cars.
Since retiring, Welburn continues to mentor youth, serve on arts education boards and work on film and TV projects related to the auto industry. He leaves an empowering legacy as both an artist and executive for GM and beyond.
