Tech industry veteran Sarah Bond has been appointed the inaugural president of Xbox, becoming the first Black woman to lead the gaming giant. Her trailblazing promotion will shape the future of Xbox and drive new levels of inclusivity across the company.
XBOX’S NEW LEADER
Microsoft announced Bond’s history-making appointment to president of Xbox as part of recent leadership changes following the activation acquisition.
As president, Bond will oversee all aspects of the Xbox business including its hardware and software platforms, engineering, business strategy and planning for the brand’s next era.
EXTENSIVE TECH BACKGROUND
Bond first joined Microsoft in 2017 and most recently served as corporate vice president. She has led initiatives like Xbox Game Pass and advocated for marginalized communities through establishing employee resource groups.
Known for spearheading innovation, Bond has been recognized among the Top 500 Entertainment Business Leaders list by Variety. Her diverse experience will inform Xbox’s continued growth.
ADVANCING DIVERSITY & INCLUSION
As an active leader within Microsoft’s diversity and inclusion efforts, Bond helped pave the way for her own barrier-breaking achievement.
Sources emphasize Bond’s commitment to mentoring and staff development. With Bond at the helm, Xbox is likely to set an example for diverse representation at other gaming companies.
DRIVING THE FUTURE OF XBOX GAMING
In her new executive role, Bond will steer Xbox’s next chapter, which may involve a disc-less redesign of the Xbox Series X console and an eventual hybrid model.
With Bond’s appointment, women now hold more Xbox gaming leadership positions at Microsoft than men – tangible progress reflecting Bond’s impact as a changemaker.
As Xbox’s first-ever Black female president, Sarah Bond readies the tech powerhouse for the future while inspiring marginalized youth that their representation in gaming matters.
