Dana White, founder and CEO of the hair salon franchise Paralee Boyd, has made history as the first Black woman to launch a national franchise campaign. Her innovative salons aim to revolutionize the industry by providing timely, quality hair care services for women nationwide.
Solving a Problem for Women’s Hair Care
White opened the first Paralee Boyd location in Detroit in 2012 after being frustrated with the length of time she had to spend getting her own hair done. She set out to create salons that served women efficiently without sacrificing quality.
The franchise uses principles like lean manufacturing and data-driven processes to minimize time wasted during appointments. This allows Paralee Boyd to provide clients with excellent hair care while respecting their time.
National Expansion Through Franchising
After successfully operating two Detroit area salons, White is now launching a national franchise rollout, making history as the first Black woman to do so. She already has over 80 inquiries for new locations in major markets.
White aims to open 100 salons across the country in the next decade, maintaining quality standards as the company grows. She also plans to continue leading Paralee Boyd and shaping the future of timely, affordable hair care.
Honoring Her Grandmother’s Legacy
The salon is named for White’s maternal grandmother, Paralee Boyd, who grew up in Kentucky. She was the first generation in her family not forced to work as a domestic servant for the family that had enslaved her ancestors.
White honors her grandmother’s welcoming spirit at Paralee Boyd salons, where the goal is for every client to leave feeling better than when they arrived. She’s proud to build on her family’s progress through entrepreneurship.
With her innovative franchise model, Dana White makes history while transforming the hair industry. She provides a solution for women nationwide seeking quality styling and a respect for their time.
